· Steady Wins · Planning · 1 min read
Build a better SEO brief
Put your offer, audience, website, and priorities into a brief that makes the next conversation useful.
A useful brief gives your campaign a starting point. Keep it concrete. Start with these questions.
What do you want people to find?
Name the product or service you want to focus on. Link to the page that explains it. If you have several offers, choose the one that matters most for this conversation.
Who is the page for?
Describe your buyer and the locations you serve. Write down the questions customers ask before they decide to work with you.
Where do you want to start?
Choose a priority: keyword direction, existing pages, new content, or links. Explain what you have already done and what remains unclear.
What are the constraints?
Include your budget, available internal resources, and important dates. These details shape the scope you can discuss.
Build your growth brief and download a copy for your next conversation.