· Steady Wins · Content · 1 min read
Give every page a purpose
Use three questions to connect a page to an audience, an offer, and a clear next action.
Before commissioning another page, write down what it needs to do. Use these questions as a working checklist.
Who is reading?
Choose one audience for the page. Describe what that person already knows and the question they need answered.
What should the page explain?
List the information a reader needs to understand your offer. Start with specific details you can support, rather than broad claims about being the best.
What comes next?
Choose a useful next action. A reader might compare packages, read a related explanation, or prepare an enquiry. Give that action a clear label and a working destination.
Keep the brief close
Use the answers as a review checklist when the page is drafted. Cut passages that do not serve the reader or the page’s purpose.
Explore the content package for your next planning conversation.